Design a wide range of marketing materials to support the Lied Center's promotional efforts. This includes creating direct mail campaigns, eye-catching posters, captivating displays, engaging brochures, persuasive advertisements, effective emails, postcards and visually appealing web graphics. Utilize design skills and creativity to craft impactful visuals to support the overall brand of the Lied Center and educational outreach activities. Work with internal clients in education, development and sales departments to pitch concepts and follow through with the project from start to finish.
MARKETING DESIGN INTERN
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LIED CENTER FOR PERFORMING ARTS
01/2023 - 08/2023
MARKETING DESIGNER
THAO HUYNH, CHI PHAM, FATIMA AL-JAYSAHI
LIED CENTER STAFFS, CLIENT STAFFS
BRANDING, MARKETING, ADVERTISING
PROJECTS
In this project, the layout and typography hierarchy play crucial roles in conveying information effectively. The layout of The lightpole should be clean and organized, ensuring that the viewer's attention is drawn to the most important information first. Placing key elements in strategic positions within the layout helps create a visual hierarchy that guides the viewer's eye. Additionally, typography hierarchy plays a significant role in enhancing readability and visual appeal. By utilizing a combination of font sizes, weights, and styles, I can establish a clear hierarchy of information, elevating important messages while ensuring that secondary details do not overpower the overall design.
Lightpole Banner
Postcard
Because the postcards that I worked on have a lot of information, I carefully paid attention to their structure to effectively guide the reader. For me, a well-designed postcard strikes the perfect balance between visual appeal and informative content. By utilizing a clean and organized layout, important information can be divided into distinct sections, ensuring easy navigation for the reader. I also considered the placement of headers and concise paragraphs to enhance the postcard's overall readability.
Social Media
My assigned task for this project is to create graphics for social media posts. My primary goal is to effectively communicate the brand's message in a visually captivating manner. However, the true challenge lies in balancing creativity with adherence to the provided brand guide and existing materials. This project requires me to think outside the box while staying within the established visual framework. It necessitates a delicate dance between artistic expression and brand consistency, pushing me to explore innovative ways to convey the brand's identity whilst maintaining a cohesive and recognizable aesthetic.
Billboard | Hamilton Promotion
My assigned task for this project is to create graphics for social media posts. My primary goal is to effectively communicate the brand's message in a visually captivating manner. However, the true challenge lies in balancing creativity with adherence to the provided brand guide and existing materials. This project requires me to think outside the box while staying within the established visual framework. It necessitates a delicate dance between artistic expression and brand consistency, pushing me to explore innovative ways to convey the brand's identity whilst maintaining a cohesive and recognizable aesthetic.
Poster
Car Hang Tag